Selected identity project / Brand identity & art direction
PulseA space with its own pulse.
An indoor padel club identity with a night-court atmosphere, sharp contrast, and a signal built for movement.
The intention.
An indoor padel club identity with a night-court atmosphere, sharp contrast, and a signal built for movement. The visual direction brings a shared character to the brand’s different applications.
The expression.
The visual direction brings a sporting energy to the club environment, campaign imagery, and apparel presentations. Contrast and rhythmic typography connect the different applications without flattening their character.
The work, in context.
The images show how the identity works across its selected touchpoints, connecting individual pieces through color, typography, and art direction.
