Austin, Texas / Visual identity
An identity with its own light.
BrighterHaus creates visual identities for Austin businesses that want to be recognized across their everyday touchpoints. The work connects the logo, color, type, and imagery rather than treating them as separate decisions.
Start a conversation ↗A considered starting point.
An identity project is a useful starting point for a new business, a product launch, or an existing brand whose materials no longer feel consistent. We choose the applications around your actual needs: a package, a flyer, a social template, or the opening screen of a website.
Design for the places the brand will live
We review where the identity needs to appear, from a small profile image to a printed piece. That informs the proportions, hierarchy, and variations. Production requirements and the file formats you need are confirmed in the scope.
Refine one coherent direction
Initial concepts establish possible directions. The selected concept is then refined through the review rounds in your proposal. Feedback works best when it relates to the audience and goals agreed at the start.
Make consistency practical
A visual system should be usable after handoff. Depending on the package, that can include a palette, typography, supporting patterns, brand guidelines, and editable social templates. Additional applications are quoted when they fall outside the agreed deliverables.
Selected work / Brand identity & packaging
Mallow
A soft visual identity for baby essentials, built around comfort, trust, and everyday care.
Read the project story ↗
Before we begin
A little more clarity.
Is this only logo design?
The scope can extend to a full visual system. The chosen package determines which variations, typography, guidelines, and applications are included.
Are editable vector files included?
File formats depend on the package. The Spark excludes editable AI and EPS files; confirm the required formats in your proposal.
Can the identity extend to packaging?
Yes. Packaging and print applications can be discussed and scoped for the production requirements of your project.