Selected identity project / Brand identity & packaging
MallowGentle care. Thoughtfully designed.
A soft visual identity for baby essentials, built around comfort, trust, and everyday care.
The intention.
A soft visual identity for baby essentials, built around comfort, trust, and everyday care. The visual direction brings a shared character to the brand’s different applications.
The expression.
A gentle palette, rounded forms, and a calm visual rhythm carry the identity across the product and packaging presentations. The project brings the same tone to individual products and the wider family of branded materials.
The work, in context.
The images show how the identity works across its selected touchpoints, connecting individual pieces through color, typography, and art direction.
